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A competitive advantage for your university
Graduate Gateway was created in response to the needs of the student market to develop practical skills, increase employability and add value to your university’s offering.  By offering a AICM qualification your university will attract a greater number and higher calibre of students – providing a win-win both academically and commercially.

Build your reputation
Achieving Graduate Gateway accreditation acts as an endorsement of the quality of your course content from the world’s leading professional marketing body.

Half of the Africa Region public is bombarded with irrelevant marketing
The AICM, the world’s leading professional marketing body, champion of customer engagement and best practice today launches new research which reveals the general public is being bombarded with marketing materials.
42% of people surveyed say they receive marketing via social media at least once a day, and over a third (36%) receive calls once a week or more.
Although customers receive a high level of marketing materials, half of those who have ever received them say it is never relevant to them. Of those who receive promotional materials, it is most common to receive marketing about a hobby or interest they don’t have (61%) or for them to receive promotions for offers in areas they neither live in nor visit (35%).
Even more concerning is that over half (55%) of people receiving promotional material believe the majority of these organisations obtained their contact details without their consent.
AICM’s research also revealed the sectors that are the most and least trusted when it comes to data management. The lowest ranking sectors are fast moving consumer goods* – only 1% deem them trustworthy, followed by media, including publishers (2%).
Meanwhile there was some positive recognition for the work of financial services (34%), healthcare and pharmaceuticals (25%) and professional and business services (16%) on the way they manage people’s data.
AICM is committed to working with organisations to ensure best data practice is embedded; to raise standards and help to rebuild customer trust. To do this, AICM has recently launched a new campaign entitled Data Right - calling on businesses to be more responsible with the way they manage data, in order to improve the relationship between businesses and customers.
 “Businesses have a responsibility to their customers to be transparent, respectful and clear about how they use their personal information. Not only is this best data practice, but it ultimately will help consumers feel more confident and enjoy the benefits of sharing more personal data with businesses. The more data is shared, the easier it is for companies to provide relevant, targeted communications to consumers. But until businesses step up and show their commitment to best practice, they risk alienating their customers and damaging their brand.

AICM’s Data Right pledge asks businesses to commit to do four key things:
● Be clear: businesses should tell consumers how and when they will use their data

● Show respect: companies need to ensure trust, honesty and accountability are at the heart of the relationship with their customers

● Be in the know: businesses need to continually familiarise themselves with the dos and don’ts of data rights and the law, such as the upcoming changes due to new GDPR legislation, and best practice

● Show the benefits: businesses must help customers understand how data collection can benefit them

*FMCG includes packaged goods such as toiletries, soft drinks, etc.
Notes to editors

Responsible data management ranking by industry:
Rank    Sector    Consumer trust
1    Banking/ financial services/ insurance    34%
2    Healthcare and pharmaceuticals    25%
3    Professional and business services    16%
4    Not for profit/ public sector/ education (including charities)    14%
5    Travel/ hotels/ leisure    8%
6    Technology    6%
7    Energy/ petrochem/ mining/ utilities    6%
8    Retail    5%
9    Agriculture/ forestry/ fishing    5%
10    Telecoms    5%
11    Manufacturing/ construction/ engineering    4%
12    Automotive    3%
13    Fashion/clothing    3%
14    Marketing services (including agencies and research)    2%
15    Media (including publishing)    2%
16    Fast-moving consumer goods    1%


URGENT INFORMATION: This is to inform the general public that venue for the 2018 induction ceremony has been changed from the Novella Planet Hotel, Port Novo, Republic of Benin to LTV hall.  The new venue for the induction ceremony of our prestigious and reputable international professional bodies shall be Lagos State Television Combo Hall, Agidingbi, Ikeja, Lagos, Nigeria.  

Time :  12 Noon.     
Date :  May 12th,  2018.  Your presence would be highly appreciated sir/ma.