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AICM Qualifications

Foundation Certificate in Marketing
Level 3 (Foundation)

For people of all ages and stages of their career. Ideal for managers in non-marketing functions, entrepreneurs, apprentices and those starting out in a marketing career.

What you will learn

Marketing Principles (mandatory)
The function of marketing and its role in an organisation, as well as how the marketing mix is used to satisfy customer needs.

Customer Communications (elective)
The different customers that organisations have, and ways of communicating with those customers, through building a marketing communications plan.

Digital Essentials (elective)
Provides an understanding of what is meant by digital marketing and the key communication tools used.

What you will learn
Marketing (mandatory) - The role and function of marketing in some depth, as well as what influences the behaviour of your customers. You will be able to apply and adapt a marketing mix to satisfy customer needs.

Integrated Communications (mandatory) - The many different ways of communicating with customers, both inside and outside the organisation.

And then you will have the choice of two electives:
Customer Experience - Understand all aspects of your customers’ experience so that you can ensure you deliver expectations in a consistent way. Monitor and measure their satisfaction so that you can make appropriate improvements as necessary.

Or:

Digital Marketing - How to apply practical knowledge, including the effective use of a digital marketing toolkit.

INDUCTION! INDUCTION!! INDUCTION!!!

URGENT INFORMATION: This is to inform the general public that venue for the 2018 induction ceremony has been changed from the Novella Planet Hotel, Port Novo, Republic of Benin to LTV hall.  The new venue for the induction ceremony of our prestigious and reputable international professional bodies shall be Lagos State Television Combo Hall, Agidingbi, Ikeja, Lagos, Nigeria.  

Time :  12 Noon.     
Date :  May 12th,  2018.  Your presence would be highly appreciated sir/ma.